Bleu's Rainbow

One Mother. One Fight. One Mission.

Bleu McKay was four years old when she was taken. Her mother, Ivy McAssey, has never stopped fighting.

"They failed her at every turn. So I became the one who wouldn't."

— Ivy McAssey, founder of Bleu's Rainbow

Her story

Bleu McKay.
Four years old.

For two years, Ivy fought to expose the trafficking ring that took her daughter — even after Interpol found thousands of indecent images of Bleu on the dark web and on the devices of Bleu's own guardian. US law enforcement refused to act. Child services failed. The system failed. Ivy did not.

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The scope of this crisis

Thousands of Ukrainian children have been kidnapped and trafficked by the same network Bleu's Rainbow is fighting to expose.

"I founded Bleu's Rainbow because no child should be failed the way Bleu was failed. Not by the people sworn to protect them. Not by the systems built to serve them. We fight for Bleu. We fight for every child this ring has touched."

Ivy McAssey

Founder, Bleu's Rainbow

Silence is complicity.

Share Bleu's story. Demand accountability. Refuse to look away.

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Bleu's Rainbow

Fighting to end human trafficking worldwide. Founded by Ivy McAssey in the name of her daughter, Bleu McKay.

"Fighting for Bleu.
Fighting for all of them."

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